You are Taking Part in a Randomised Controlled Trial Right Now
Double Blind Randomised Controlled Trials (DBRCTs) are not the preserve of medical science. Increasingly, corporations are using them to enter into a new world of Evidence Based Marketing where massive, continuous and automated trials are being run on us in order find out how to sell more stuff and become more profitable. What does this mean for medicine and our lives? Our beliefs are our internal models of the outside [read more…]